Everything Audio: If ya didn’t know…Tory Lanez


I’m happy to start this new series “If ya didn’t know…” where I will be introducing you to some of the best fresh music artists in the industry with the young and talented Toronto rapper Tory Lanez.
Young, talented and hardworking I should add because Tory has been busy putting down some serious collabo’s with artists such Kirko Bangz, YG, Roscoe Dash, Kid Ink, Soulja Boy and fellow Canadian music artist Justin Beiber. The first notable feature of Tory’s music is his versatility, he can easily switch up his style between singing and rapping and he goes hard on both fronts. From his ballad for the ladies “You know what’s up” ft Kirko Bangz to his single “Shut Up” silencing the naysayers and “Apartment 310” which chronicles his life story Tory Lanez is far from predictable. The kid should not be slept on so…if ya didn’t know…

Tory Lanez Youtube: http://www.youtube.com/user/keysbrooklyn

Tory Lanez Facebook: http://www.facebook.com/SwaveNation


New Promo: legalbarcodes.com

legal barcodes promo

Hi readers, I’m bringing some exciting news your way; legalbarcodes.com a company which specializes in the sale of UPC and EAN barcodes is offering Everything Audio readers 20% off all packages on their website! You simply have to head on over to our new fanpage http://facebook.com/everythingaudioblog and “like” us by the 22nd August 2013. All  fans will qualify for this great discount.

UPC barcodes can greatly help you to efficiently and effectively distribute your music to major retailers as it is common for retailers to request the presence of barcodes on all products for sale for the purpose of  tracking the sales of said products, also, UPC codes are  used by companies such as SoundScan and Itunes to determine who are the top selling artists in the world by collecting sales data from various retailers worldwide.

For more information on music distribution and UPC codes check out a previous article posted here on Everything Audio: https://everythingaudio.wordpress.com/2011/03/29/tips-for-increasing-your-music-distribution

Written by Tamika Simon


How to get discovered as a music artist

get discovered

How do you get your demo in the hands of someone like Jay Z or Dr.Dre? Do you have to know them personally or even personally hand it to them? The world is indeed a small place, not literally because of course there are billions of us, but figuratively speaking. We are all connected, and in this age the term “know someone who knows someone” and “a friend of a friend” has the most meaning. Having a wide circle of friends and associates is not necessary but having the right circle is, hence the theory of “six degrees of separation”.

Let’s say for example you wanted to work with a major New York producer “Firesounds” whom you do not know personally, all you know is that he works out of the fictitious “Studio X” in Brooklyn, New York. You become friends with a girl, “Dee”, who goes to a music school in Brooklyn, New York, you tell her you’re an artist, she mentions she has a cousin, “LJ”, who does your genre and introduces the two of you. You and “LJ” start working together, after a show that you and LJ performed at the club promoter “Hill” introduces you to an A&R “Alex” who is interested in your work and encourages you to produce some new stuff at a great studio in Brooklyn where he sends new artists-“Studio X”. At “Studio X” you meet the manager “Charlie” who introduces you to one of Studio X’s producers “D-cutz”. “D-cutz” starts working on your LP but you want some more producers to work with, preferably someone with a reputation for producing hits. “D-cutz” says he knows someone who will be great for the job and introduces you to “Firesounds.”

And that’s how the real life social network works, now with the advent of social media all this can be done with less leg work and through a few friend requests and facebook messages. The wonderful thing about social media is that it is structured just like society, the facebook platform being the one social network that I believe best reflects the way people socialize. Many artists think that adding as many friends as possible is a good route to go in becoming more noticeable however this may not be effective if not done strategically. Lets look at one of the features of facebook; “mutual friends”, this is an amazing tool to use because just like in real life someone is more likely to associate with you if you both are connected through a third mutually known and respected party. Now how can you use this tool to get discovered by the likes of Jay Z or Dr.Dre? Follow the same concept behind the tool which is basically the “six degrees of seperation” theory which claims that no one is out of reach; we are all connected  through a “social network”. If you want to work with someone like Jay Z , a New York rapper, and your style is similar to New York style of rap but you live in Texas do you think your circle is well connected enough to reach someone in New York who would be influential in making this connection happen? I’m not saying you have to move (although this may be a major help in achieving your dream) but even the way you socialize online may not be effective in achieving this objective even though there are no barriers on the world wide web.

If you are an LA rapper trying to get more publicity in your city/state in hopes that you can get signed by one of the major labels in California, and you are using facebook, youtube, twitter and other social media to get your name known. Take a look at your friend list, if the majority of people live and work 500-1000 miles or more away from you are you really achieving your purpose? Do you think you are using social media to your advantage? Of course if your goal is simply to get signed by any major label no matter the location then yes, expanding your social circle to include people who share interest in your genre of music or music in general or who preferably work in the music industry would be the goal. But before you start “social networking” whether in reality or online ensure that your objective is clear and that you are not caught in the web of 1000s of friends; little exposure.

Written by Tamika Simon


The Art of Story telling

Storytelling seems to be a dying art form in Hip Hop.  Much of the music today does not seem to stray further from the topics of; women, drugs, money, bling and cars. But it does not surprise me though that there are not that many story-tellers. Story-telling is an art form and great story-telling is a gift. A great story keeps you interested, gets you hyped, and I’m not talking about the krunk hyped or shooting up the club hyped. I’m talking about hanging on to every word, wondering where the story is going hype? The, how is it going to end hype? Metaphors and similes used in ways you never thought of before, that gets you excited, that makes you laugh, that makes you say, think and feel “oh shit,now that’s deep!”

The art of story-telling and the art of imagination go hand in hand, there can be no story which can be considered great unless it paints a vivid picture in your mind. The artful story-teller does not give you details, he gives you a sketch; a numbered coloring book in your mind and lets you paint in the images yourself.  A great story does not have an ending; but rather has multiple endings as it has multiple authors, because a great story-teller does not give you his story; he co-writes it with you. He does not tell you how you should feel about a character or even how they look or how they behave ; he gives you a dialogue and lets you determine those details yourself.

Many rappers give you words to sing; but very few give you pictures to view. What kind of rapper are you?

What is a good story? Click Play and find out.


Written by Tamika Simon


Beatbox Techniques

Here are some great videos of a few extremely talented beat-boxers. These are just a few examples but you can develop your own technique with some practice.

Written by Tamika Simon


Tips on how to prepare for a music performance

1). Relax

Don’t assume that the crowd is against you, most of the time an audience is optimistic about a performer rather than pessimistic, so keep in mind that they are supporting you from the start and this should help calm your nerves for your show.

2). Checklist

Do a checklist on all your performance items, wardrobe, equipment (if you’re in a band) etc. about 3-4 hours before any big performance, so that you can have enough time to resolve any issues that may arise.

3). Vocals

A few days before your performance you should always do vocal exercises to ensure that your vocals are at its best for your performance. This does not mean you should be doing these every day before your show! That will have the opposite effect! However, you should do this at least twice, a couple of days before you get on stage.

4). Headcount

Ensure that everyone who is a part of your performance, musicians,band members,dj etc will still be available on the day of the show. This should be done, a week before your show and again 3-4 days before the date of the performance.

5). Promo

Get all your promotional items, business cards,demo CDs etc. together. These should be given out at the performance venue to people who are a part of the music/entertainment industry, such as promoters,music managers etc.

Written by Tamika Simon


How to be a hypeman

Get in the mix

With the crowd that is! Your job is to get the crowd going. The key word here is to entertain! don’t concentrate on singing, your music partner is there to do that. Think of your time on stage as a routine, your partner should handle the singing while you deal with choreography and direct how the whole show goes. Encourage members of the audience to sing/ dance along with your routine, also, get in the crowd. Do what it takes to put on a show!

Be the right-hand man

Remember, besides getting the crowd hyped, your job is to also support your partner! Do you have a catchy part of the tune? Well emphasize anytime your partner says those words! Help your partner by doing  ad-lib’s, or demonstrating what he says in the song, for example, if he is describing how to do a dance, you’re there to show the crowd how it’s done.

Heat it up

Help heat up the crowd before the act even starts! Build up the energy of the crowd, get them hyped for the performance you are about to put on! Don’t just go on stage and start singing, the performance begins before the show even starts.

Get the DJ in the act

Other parts of a performance could be the DJ. Get the crowd to interact with all members on stage. Make everyone feel like they’re part of the act. When the crowd feels like they are a part of the performance they will be more encouraged to support you and your group while you’re on the stage.


Flavour Flav- Public Enemy

Spliff Star- Busta Ryhmes

Professor X – The X Clan

Crunchy Black – Three 6 Mafia

Written by Tamika Simon